WeMind
ABOUT THE PROJECT
WeMind was born during the COVID-19 pandemic to establish a network of exclusive “mastermind” groups to foster the growth of companies, managers, and business owners through knowledge sharing, networking, and achieving joint success. The company was founded as a partnership by Shay Cohen, owner of Studio Mitugo, and the excellent business consultant, Noelle Buzeli Regev.
WHAT DID WE DO FOR THEM?
We conducted a full branding process, including conceptualizing the name (intended for trademark registration), slogan, comprehensive graphic concept, website, print materials, and marketing strategy.
WHAT WAS THE BRANDING STRATEGY?
The goal was to connect with the tech world and create innovative and unique branding that would stand out during a time when many shared economy-based ventures were emerging. The venture was very successful but was eventually closed due to the management challenges of such a project.
