Ram Kedem – Upscale Analytics
ABOUT THE PROJECT
If you’re involved in data analysis, you’ll find it hard to overlook Ram Kedem
– he’s probably the most prominent guy in the field. Even before he came
to us, Ram was already considered an authority, teaching data analysis at
the highest level, but he didn’t have his own school.
WHAT DID WE DO FOR THEM?
In a two-stage process (initial marketing consultation followed by an in-depth branding process), we together established Upscale Analytics, the first school for data analysis. This is a vibrant field, with thousands of people entering it daily, aspiring to work in leading tech companies.
Additionally, Ram specializes in advanced courses for data analysts looking to further enhance their skills.
WHAT WAS THE BRANDING STRATEGY?
The primary goal was a quick connection of the audience to a new name and a visually appealing brand they were not familiar with. Much credit goes to Ram, who did extraordinary work in connecting the brand to the communities he managed while maintaining a positive branding tension.
Thanks to his efforts, the school is now bearing fruit, with ongoing courses opening one after another at a rapid pace. In short, if you’re branding a business – be consistent, be like Ram.
