Upstage
ABOUT THE PROJECT
The parent company, “Emek Hashaveh,” is a real estate agency specializing in the rural settlement of the Jezreel Valley and the city of Afula. The process began with the branding of the agency “Emek Hashaveh,” which, thanks to the diligent work of the owner Yael Eisenbaum, became a successful agency consistently winning the title of Madlan’s preferred real estate agency.
WHAT DID WE DO FOR THEM?
After undergoing a business development process, Yael decided to expand the agency’s offerings by introducing home enhancement for sale using the American-origin method known as Home Staging.
We established the infrastructure to showcase the leverage that staging adds to “Emek Hashaveh,” found a catchy name, built the graphic brand, connected it to the original “Emek Hashaveh” language, and finally created a beautiful website representing the entire agency but branded under Upstage.
WHAT WAS THE BRANDING STRATEGY?
As an agency that had already established itself successfully, “Emek Hashaveh” could not and did not want to change its core identity to start offering its clients a new content world.
To do this professionally, Yael chose, like many others we have assisted, to carry out a sub-branding process. This created a “child” brand that allowed the growth of an additional business sector without cutting off the original trunk. The result was an expanded activity range and product variety for the client!
