GMS
ABOUT THE PROJECT
GMS is a leading metal factory located in Ma’alot, specializing in complex metalwork, mass production, and providing maintenance and machining services to industrial factories across Israel.
WHAT DID WE DO FOR THEM?
As part of a marketing and branding process, we redesigned the company’s branding, including the logo and visual language. Additionally, we produced an advanced promotional video for the factory and built a new website, serving as the forefront of marketing efforts.
WHAT WAS THE BRANDING STRATEGY?
First and foremost, we needed a 180-degree change from the existing language, which didn’t convey the factory’s activities. After conducting in-depth research, we developed a language that easily communicated the company’s role and advantages to every client. As a metal factory operating in a B2B ecosystem where maintaining order volume and acquiring new customers regularly is crucial, the branding strategy needed to leverage strengths and present a marketing front that highlights connections with leading security companies and giant corporations across the Israeli industry. Such a factory must be dynamically branded, promoting, coherent, and innovative.
The language we crafted for GMS Technologies achieves these points while also not neglecting the brand’s minor advantages, which make it a leader in its field.
