Rosh Electro-Optics Ltd
ABOUT THE PROJECT
Rosh Electro-Optics Ltd. is a leading company in the Israeli market, exclusively representing over 50 electro-optical equipment suppliers. The company provides comprehensive support for these systems in the Israeli industry. Senior engineers at the company oversee significant transactions within the Israeli industry and the defense sector.
WHAT DID WE DO FOR THEM?
The process with Rosh Electro-Optics involved stabilizing the marketing system and reorganizing the marketing visibility. Once the foundations were established, we embarked on a rebranding process that included a new logo, a complete graphic line, and the ongoing construction of the company’s new website.
WHAT WAS THE BRANDING STRATEGY?
Established in 1983, the company has embarked on a trajectory of accelerated growth and expansion, propelling it forward and creating a significant gap from its previous visibility. Additionally, the company is scheduled to move to new offices in Q3 2024, making it crucial to complete the rebranding before the move. Rosh’s new logo represents the company innovatively and modernly, projecting stability while driving the brand forward. The logo incorporates a flowing movement from the letter ‘S’ to highlight the human element in the company, which always strives to see and achieve “over the horizon” for its clients.
