CristalClear – Organizational Consulting Agency
ABOUT THE PROJECT
CristalClear specializes in advanced organizational consulting for growth-stage companies and environments marked by uncertainty. With over 20 years of experience and having served more than 250 clients, the firm offers a comprehensive range of services, including strategic planning, executive development, employer branding, knowledge management systems, mentoring programs, and startup guidance.
Their client base spans startups, mid-size companies, public institutions, and global corporations. CristalClear stands out for its ability to help organizations gain clarity, agility, and alignment in times of change, always with a strong focus on people and leadership.
WHAT DID WE DO FOR THEM
Our partnership with CristalClear began through WeMind, a network of exclusive mastermind groups designed to foster the growth of companies, managers, and business owners through knowledge sharing, networking, and joint success. Dan Cristal, the founder of CristalClear, was a key contributor to this initiative, leading the organizational strategy while we led the branding and visual communication.
Over time, this synergy evolved into a powerful collaboration. After seeing the impact of our joint work across SMBs, B2B tech companies, and industrial clients, Dan approached us to help him brand his own consulting firm with the same level of excellence he delivers to his clients.
Together, we created CristalClear’s visual identity from the ground up — logo, design system, and a sharp, high-impact website that positions Dan as a senior, trusted advisor. The result is a clear, compelling digital presence that tells his story with the professionalism his clients already experience firsthand.
WHAT WAS THE BRANDING STRATEGY
The branding strategy behind CristalClear was simple but powerful. Apply the same visual and strategic discipline we offer to clients, on the brand itself.
Dan Cristal is a seasoned organizational consultant who works with ambitious companies to help them grow, adapt, and lead. But until recently, his own brand wasn’t reflecting that same level of clarity or professionalism. Our goal was to bridge that gap.
We built a brand identity that projects confidence and seniority without losing the personal touch that makes CristalClear effective. From the logo and color palette to the UX and tone of the website, everything is aligned to present Dan as what he truly is — a trusted partner to business leaders navigating complex transitions.
"His deep understanding of target audiences and how to engage them is impressive. Shai's thinking is both rapid and sharp; he seamlessly integrates various components of a marketing strategy, ensuring everything aligns perfectly and works in harmony. The results he delivers are not only visually stunning but also highly accurate in achieving business objectives."
Review by Dan Cristal, Founder of CristalClear
