Marketalk #2 Chaya Ben Yechiel & Amitay Cachlon

Inside the Studio: How Creative Teams Turn Ideas into B2B Brand Powerhouses

In this episode of Marketalk, I spoke with Chaya Ben Yechiel (Wits Branding) and Amitay Cachlon (True Mark) – two creative minds I’m proud to collaborate with – to pull back the curtain on how brands are really built in the B2B world.

This isn’t a neat, scripted interview.
It’s the unfiltered, behind-the-scenes flow of a real studio conversation – the kind where new ideas get sparked, challenged, and sharpened.

We dove into:

Why, in the age of AI, the real competitive advantage isn’t speed – it’s deep pre-research.
How branding shifts when you’re solving complex problems for sophisticated B2B markets, and why no two approaches are ever the same.
The subtle ways design, UX, and SaaS trends can either launch a brand forward… or quietly derail it.

If you’re serious about marketing, UX, or shaping a brand that actually works in the real world, this episode will give you both the inspiration and the tools to think bigger, dig deeper, and execute smarter.

Shai Cohen

Shai is a marketing consultant specializing in business branding, senior graphic designer, and lecturer in branding, marketing, and graphic design at HackerU College and the Maof framework. He entered the world of advertising and graphic design after years of serving as VP of Marketing and Business Development in companies abroad. He has extensive experience in managing and developing leading brands in the fields of optics and medicine, high-tech companies, startups, entrepreneurs, and industrial enterprises.