A solo ride with Shai into The 22 Immutable Laws of Branding

This one’s a special solo episode — just you, me, and one of the most powerful branding books ever written.

We’re diving deep into The 22 Immutable Laws of Branding by Al & Laura Ries. I’m breaking down some of the most important laws into clear, practical insights that every business leader can use — whether you’re building a brand from scratch or fine-tuning a global presence.

Here’s what we’re tackling:

• Why it’s better to create a new category than compete in someone else’s
  (Spoiler: being #1 in a new niche beats being #3 in an existing one — every time.)
• How to choose one word that defines your brand
  If your brand was a word in someone’s mind — what would it be?
• Why consistency might just beat creativity
  In branding, saying the same thing a hundred times often works better than saying something clever once.

Each law comes with real-world examples, B2B applications, and thought-starters that might just change how you think about your brand, starting tomorrow morning.

🚀 Want to see real change in your brand or launch a B2B marketing engine that actually works?
I’m here to help. Let’s talk