With Yariv Amit, CEO & Founder of Brand Academy
This might be the most meaningful episode I’ve recorded yet.
I sat down with Yariv Amit, founder and CEO of Brand Academy, for a raw and inspiring conversation that gets to the heart of branding in today’s world.
We asked the big questions:
- What even is a brand in 2025?
- Who really needs a brand academy – and why now?
- What turns an idea into a movement – and a leader into a brand builder?
Yariv takes us through his personal journey, from the old-school world of advertising, through moments of friction and clarity, and into the founding of a brand academy that’s changing the Israeli conversation around branding.
We also dove into:
- Why the old rules of branding aren’t enough anymore
- How to build a real career path for brand managers
- Why the Brand Academy conference is now a must-attend – and who you’ll meet there
If you work in branding, lead a company, or just care deeply about the why behind your work – this episode is for you.
🎤 If you’re coming to the Brand Academy conference – come say hi!
☕ And if you’re ready to build a bold B2B brand that stands out in a crowded market, let’s grab coffee. I promise a great conversation: www.mitugo.co.il
🗓️ Early bird tickets for the conference are available until October 14, 2025 — don’t miss it.