New Marketalk Podcast Episode #8: Branding Today, Leadership Tomorrow – with Yariv Amit

With Yariv Amit, CEO & Founder of Brand Academy

This might be the most meaningful episode I’ve recorded yet.

I sat down with Yariv Amit, founder and CEO of Brand Academy, for a raw and inspiring conversation that gets to the heart of branding in today’s world.

We asked the big questions:

  • What even is a brand in 2025?
  • Who really needs a brand academy – and why now?
  • What turns an idea into a movement – and a leader into a brand builder?

Yariv takes us through his personal journey, from the old-school world of advertising, through moments of friction and clarity, and into the founding of a brand academy that’s changing the Israeli conversation around branding.

We also dove into:

  • Why the old rules of branding aren’t enough anymore
  • How to build a real career path for brand managers
  • Why the Brand Academy conference is now a must-attend – and who you’ll meet there

If you work in branding, lead a company, or just care deeply about the why behind your work – this episode is for you.

🎤 If you’re coming to the Brand Academy conference – come say hi!
☕ And if you’re ready to build a bold B2B brand that stands out in a crowded market, let’s grab coffee. I promise a great conversation: www.mitugo.co.il

🗓️ Early bird tickets for the conference are available until October 14, 2025 — don’t miss it.

Shai Cohen

Shai is a marketing consultant specializing in business branding, senior graphic designer, and lecturer in branding, marketing, and graphic design at HackerU College and the Maof framework. He entered the world of advertising and graphic design after years of serving as VP of Marketing and Business Development in companies abroad. He has extensive experience in managing and developing leading brands in the fields of optics and medicine, high-tech companies, startups, entrepreneurs, and industrial enterprises.