In this episode of MARKETALK, I sit down with Ofir Reuven – a seasoned product designer and mentor who brings a thoughtful, strategic lens to the world of UX and product design.

This isn’t a conversation about design trends or UI tricks. It’s about the real shift:
From solving screens to solving problems.
From “designing things right” to “designing the right things.”
From being a creative executor to becoming a trusted advisor.

Together we explore:

– How user behavior drives business strategy
– Why product thinking is a must for today’s designers
– How to measure design success beyond aesthetics
– And how Ofir’s own journey – including some tough lessons – shaped his role as both designer and strategic thinker

If you’re a designer, product manager, marketer, or just someone who cares about making better digital experiences – this episode will leave you thinking.

Listen here:

☕If you’re ready to build a bold B2B brand that stands out in a crowded market, let’s grab coffee. I promise a great conversation: www.mitugo.co.il