Marketalk #15: Roy Tal - Financial Thinking as a Marketing Growth Tool

Marketalk #15: Roy Tal – Financial Thinking as a Marketing Growth Tool

What happens when great tech meets shaky financial groundwork?

In this episode of Marketalk, I’m joined by Roy Tal, a financial expert who knows both sides of the equation: the banker’s desk and the startup founder’s grind.

After years at Bank Hapoalim, Roy transitioned to working with startups and tech companies – and saw the same pattern repeating: a strong product, a good team, a clear market… but no financial infrastructure to support growth.

We talk about:
– Planning marketing moves when there are no sales (yet)
– Approaching banks with ideas instead of balance sheets
– Building financial trust that unlocks forward motion – without being fundraising-dependent

This episode is for founders, marketers, and growth leaders who know that marketing isn’t just about ideas – it’s also about money, risk, and smart financial storytelling.

If your marketing plan hits a wall every time the budget comes up, it’s time to connect the dots between finance and brand.

👉 Let Mitugo help you build a growth-ready brand strategy that aligns creative vision with financial reality – and scales.

Shai Cohen

Shai is a marketing consultant specializing in business branding, senior graphic designer, and lecturer in branding, marketing, and graphic design at HackerU College and the Maof framework. He entered the world of advertising and graphic design after years of serving as VP of Marketing and Business Development in companies abroad. He has extensive experience in managing and developing leading brands in the fields of optics and medicine, high-tech companies, startups, entrepreneurs, and industrial enterprises.