Can AI be your next creative partner? Or will it steal your job?
In this episode of Marketalk, I host Sivan Darmon Pritsker – a standout voice at the intersection of design and artificial intelligence. With two decades in branding and digital strategy, Sivan is now exploring how AI can become a real creative co-pilot – not a replacement.
We talk about:
– What it looks like when AI joins the branding process from day one
– The tools that actually help designers (and which ones to skip)
– How to maintain a unique voice in a world of generative sameness
– Common mistakes teams make when adopting AI – and how to avoid them
– Plus a bold peek into what the future of branding might really look like
If you’re a designer, strategist, or decision-maker trying to navigate branding in the age of automation, this episode will ground you – and inspire you.
Want to future-proof your brand without losing your voice?
At Mitugo, we help you blend creativity and AI to craft branding strategies that scale – without looking like everyone else.
