Marketalk #2 Chaya Ben Yechiel & Amitay Cachlon
Inside the Studio: How Creative Teams Turn Ideas into B2B Brand Powerhouses In this episode of Marketalk, I spoke with Chaya Ben Yechiel (Wits Branding) and Amitay Cachlon (True Mark) – two creative minds I’m proud to collaborate with – to pull back the curtain on how brands are really built in the B2B world. […]
Marketalk #1 David Deshe
Cracking International Marketing: Lessons from a Master Who’s Been There In this episode of Marketalk, I spoke with David Deshe, a marketing master and someone I owe a personal debt of gratitude to. Back when I was just starting out, searching for my first clients and projects, David was there for me. He gave me […]
CMOaaS is a thing.
Yes, it sounds like a buzzword. But it’s real. And it’s awesome. Let’s face it: marketing in the B2B world can feel like trying to explain memes to your parents. You know it’s essential and works, but getting lost in the jargon, the strategies, and the “why is this taking so long” moments is so […]
How a Shocking Campaign Raised Awareness and Funds: Marketing Lessons from Harrison’s Fund
Marketing is all about making a lasting impression; sometimes, that requires breaking boundaries. One of the most memorable campaigns in recent years is Harrison’s Fund’s bold initiative, “I Wish My Son Had Cancer.” This campaign used shock to raise awareness for a cause that wasn’t getting enough attention – Duchenne Muscular Dystrophy (DMD). The psychological tactics behind […]
The Power of the Crowd: How Social Proof Can Transform Your B2B Marketing?
In today’s fast-paced world, where everyone’s got a million options, the Social Proof Effect is like your secret weapon in marketing. We all have that natural tendency to follow the crowd, especially when unsure of what to do. And in the B2B space, where decisions can feel pretty high-stakes, social proof can make all the […]
Change the Frame, Change the Game: Boost Your B2B Sales!
Sometimes, the difference between a sale and a missed opportunity is just a few words. The Framing Effect shows us how we present information can significantly impact customer decisions. In B2B marketing, this could mean highlighting a product’s benefits in a positive light (e.g., “Save $500 annually”) versus focusing on avoiding a negative outcome (e.g., […]
Turning ‘Meh’ Into Money: The Secret Power of the Decoy Effect
In B2B marketing, understanding how people think can be a real game-changer. Take the decoy effect, for example—it’s like magic! When you toss in a less appealing third option, suddenly, everyone wants the premium one. Picture this: You’ve got two service plans, but then you add a third that’s just “meh.” Boom—now the pricier plan […]
The Scarcity Effect: Why Limited Availability Drives Action
One of the most powerful tools in marketing psychology is the Scarcity Effect, popularized by psychologist Robert Cialdini. This principle is based on a simple idea: when something is in short supply, we value it more. It taps into a basic human instinct—we want them more urgently when resources are scarce. Cialdini’s research shows that […]
5 Principles of Graphic Design for Businesses
Don’t start the design process before reading this. The world of graphic design is complex, built upon many approaches and influences, and it’s not perceived uniformly like other professions. For example, you’ll find many influences from the art world – because graphic techniques are based on principles from the art world: everything is based on […]
Effective Visibility B2B Strategies
Visibility is not just important. It’s crucial in the competitive B2B landscape. As a seasoned marketing consultant specializing in branding and UX/UI, I’ve witnessed its transformative power. Let me guide you on why it’s essential and how to achieve it. Many B2B businesses focus on products but neglect visibility. Being noticed and remembered builds trust […]
