New Marketalk Podcast Episode #5: Can UX Still Beat AI? with Yuri Boruhov
What happens to UX when AI starts designing SaaS on its own? In this episode of Marketalk, I sat down with Yuri Boruhov, a UX veteran with 20 years of experience designing complex systems. He’s a mentor, lecturer, studio owner, and the creator of Model Y—a framework that connects business growth with user psychology in […]
New Marketalk Podcast Episode #4: From Marketer to AI-Powered Creator – with Talya Jade Bloom
Episode #4 of #Marketalk brings you a story that’s anything but ordinary. Talya Jade Bloom started out in marketing and sales, then took a bold turn to study graphic design (that’s how we met!). Before long, she found herself creating smart, scroll-stopping video ads, powered by AI. But she’s not just blending disciplines – she’s […]
New Marketalk Podcast Episode #3: What Marketers Really Need to Know About Amendment 13 to Israel’s Privacy Law – with Adv. Eldar Sivan
If only you knew how many calls I got today asking, “What’s the deal with Amendment 13 to the Privacy Protection Law?” – you’d understand why I told Adv. Eldar Sivan days ago: You have to come talk about this on Marketalk. In this eye-opening episode, we dive straight into the legal shakeup that’s redefining […]
Marketalk #2 Chaya Ben Yechiel & Amitay Cachlon
Inside the Studio: How Creative Teams Turn Ideas into B2B Brand Powerhouses In this episode of Marketalk, I spoke with Chaya Ben Yechiel (Wits Branding) and Amitay Cachlon (True Mark) – two creative minds I’m proud to collaborate with – to pull back the curtain on how brands are really built in the B2B world. […]
Marketalk #1 David Deshe
Cracking International Marketing: Lessons from a Master Who’s Been There In this episode of Marketalk, I spoke with David Deshe, a marketing master and someone I owe a personal debt of gratitude to. Back when I was just starting out, searching for my first clients and projects, David was there for me. He gave me […]
CMOaaS is a thing.
Yes, it sounds like a buzzword. But it’s real. And it’s awesome. Let’s face it: marketing in the B2B world can feel like trying to explain memes to your parents. You know it’s essential and works, but getting lost in the jargon, the strategies, and the “why is this taking so long” moments is so […]
How a Shocking Campaign Raised Awareness and Funds: Marketing Lessons from Harrison’s Fund
Marketing is all about making a lasting impression; sometimes, that requires breaking boundaries. One of the most memorable campaigns in recent years is Harrison’s Fund’s bold initiative, “I Wish My Son Had Cancer.” This campaign used shock to raise awareness for a cause that wasn’t getting enough attention – Duchenne Muscular Dystrophy (DMD). The psychological tactics behind […]
The Power of the Crowd: How Social Proof Can Transform Your B2B Marketing?
In today’s fast-paced world, where everyone’s got a million options, the Social Proof Effect is like your secret weapon in marketing. We all have that natural tendency to follow the crowd, especially when unsure of what to do. And in the B2B space, where decisions can feel pretty high-stakes, social proof can make all the […]
Change the Frame, Change the Game: Boost Your B2B Sales!
Sometimes, the difference between a sale and a missed opportunity is just a few words. The Framing Effect shows us how we present information can significantly impact customer decisions. In B2B marketing, this could mean highlighting a product’s benefits in a positive light (e.g., “Save $500 annually”) versus focusing on avoiding a negative outcome (e.g., […]
Turning ‘Meh’ Into Money: The Secret Power of the Decoy Effect
In B2B marketing, understanding how people think can be a real game-changer. Take the decoy effect, for example—it’s like magic! When you toss in a less appealing third option, suddenly, everyone wants the premium one. Picture this: You’ve got two service plans, but then you add a third that’s just “meh.” Boom—now the pricier plan […]
