How a Shocking Campaign Raised Awareness and Funds: Marketing Lessons from Harrison’s Fund
Marketing is all about making a lasting impression; sometimes, that requires breaking boundaries. One of the most memorable campaigns in recent years is Harrison’s Fund’s bold initiative, “I Wish My Son Had Cancer.” This campaign used shock to raise awareness for a cause that wasn’t getting enough attention – Duchenne Muscular Dystrophy (DMD). The psychological tactics behind […]
The Power of the Crowd: How Social Proof Can Transform Your B2B Marketing?
In today’s fast-paced world, where everyone’s got a million options, the Social Proof Effect is like your secret weapon in marketing. We all have that natural tendency to follow the crowd, especially when unsure of what to do. And in the B2B space, where decisions can feel pretty high-stakes, social proof can make all the […]
Change the Frame, Change the Game: Boost Your B2B Sales!
Sometimes, the difference between a sale and a missed opportunity is just a few words. The Framing Effect shows us how we present information can significantly impact customer decisions. In B2B marketing, this could mean highlighting a product’s benefits in a positive light (e.g., “Save $500 annually”) versus focusing on avoiding a negative outcome (e.g., […]
Turning ‘Meh’ Into Money: The Secret Power of the Decoy Effect
In B2B marketing, understanding how people think can be a real game-changer. Take the decoy effect, for example—it’s like magic! When you toss in a less appealing third option, suddenly, everyone wants the premium one. Picture this: You’ve got two service plans, but then you add a third that’s just “meh.” Boom—now the pricier plan […]
The Scarcity Effect: Why Limited Availability Drives Action
One of the most powerful tools in marketing psychology is the Scarcity Effect, popularized by psychologist Robert Cialdini. This principle is based on a simple idea: when something is in short supply, we value it more. It taps into a basic human instinct—we want them more urgently when resources are scarce. Cialdini’s research shows that […]
5 Principles of Graphic Design for Businesses
Don’t start the design process before reading this. The world of graphic design is complex, built upon many approaches and influences, and it’s not perceived uniformly like other professions. For example, you’ll find many influences from the art world – because graphic techniques are based on principles from the art world: everything is based on […]
Effective Visibility B2B Strategies
Visibility is not just important. It’s crucial in the competitive B2B landscape. As a seasoned marketing consultant specializing in branding and UX/UI, I’ve witnessed its transformative power. Let me guide you on why it’s essential and how to achieve it. Many B2B businesses focus on products but neglect visibility. Being noticed and remembered builds trust […]
How to Drive Customers with Graphic Design
A Little Big Secret for Success in Every CampaignThe following article is going to change some of your perceptions about graphic design. If the term “graphic designer” brings to mind an image of a frustrated artist sitting in a print shop or newspaper, trying their hardest to please an angry client, then you are likely […]
10 Marketing Mistakes Business Owners Must Stop Making
Each year, we accompany dozens of entrepreneurs through branding, growth, and marketing processes. Some are establishing a business for the first time, while others aim to stabilize an existing business marketing-wise—sometimes 20 years after it was founded. We’ve gathered several critical mistakes from various business types that owners frequently make, which are directly or indirectly […]
Eye-catching design
What is the secret to successful design? How can we tailor our design to be SOM (Sales Oriented Marketing)? Is there a formula that ensures high results in every design? It’s not certain that this article will provide answers to all these questions. However, we will try to understand an important principle in design that […]