How to name your business?
If you are looking for a name for your business and are about to call it or your brand by the name of a private individual – stop everything and read what we have to say. “I can’t find a name for my business,” “I’ve been stuck for two months, I have no name!” “Do […]
The Relationship Between the Entrepreneur and the Brand
As I emphasize to the entrepreneur seated across from me that utilizing his name or the names of his children isn’t conducive to brand building, I notice him shifting uncomfortably in his chair.Expressions such as “the business is me” and the like are often used too casually, and I can certainly empathize with them – […]