The Scarcity Effect: Why Limited Availability Drives Action
One of the most powerful tools in marketing psychology is the Scarcity Effect, popularized by psychologist Robert Cialdini. This principle is based on a simple idea: when something is in short supply, we value it more. It taps into a basic human instinct—we want them more urgently when resources are scarce. Cialdini’s research shows that […]
5 Principles of Graphic Design for Businesses
Don’t start the design process before reading this. The world of graphic design is complex, built upon many approaches and influences, and it’s not perceived uniformly like other professions. For example, you’ll find many influences from the art world – because graphic techniques are based on principles from the art world: everything is based on […]
Effective Visibility B2B Strategies
Visibility is not just important. It’s crucial in the competitive B2B landscape. As a seasoned marketing consultant specializing in branding and UX/UI, I’ve witnessed its transformative power. Let me guide you on why it’s essential and how to achieve it. Many B2B businesses focus on products but neglect visibility. Being noticed and remembered builds trust […]
How to Drive Customers with Graphic Design
A Little Big Secret for Success in Every CampaignThe following article is going to change some of your perceptions about graphic design. If the term “graphic designer” brings to mind an image of a frustrated artist sitting in a print shop or newspaper, trying their hardest to please an angry client, then you are likely […]
10 Marketing Mistakes Business Owners Must Stop Making
Each year, we accompany dozens of entrepreneurs through branding, growth, and marketing processes. Some are establishing a business for the first time, while others aim to stabilize an existing business marketing-wise—sometimes 20 years after it was founded. We’ve gathered several critical mistakes from various business types that owners frequently make, which are directly or indirectly […]
Eye-catching design
What is the secret to successful design? How can we tailor our design to be SOM (Sales Oriented Marketing)? Is there a formula that ensures high results in every design? It’s not certain that this article will provide answers to all these questions. However, we will try to understand an important principle in design that […]
How to name your business?
If you are looking for a name for your business and are about to call it or your brand by the name of a private individual – stop everything and read what we have to say. “I can’t find a name for my business,” “I’ve been stuck for two months, I have no name!” “Do […]
The Relationship Between the Entrepreneur and the Brand
As I emphasize to the entrepreneur seated across from me that utilizing his name or the names of his children isn’t conducive to brand building, I notice him shifting uncomfortably in his chair.Expressions such as “the business is me” and the like are often used too casually, and I can certainly empathize with them – […]
