Marketalk #1 David Deshe

Cracking International Marketing: Lessons from a Master Who’s Been There

In this episode of Marketalk, I spoke with David Deshe, a marketing master and someone I owe a personal debt of gratitude to.

Back when I was just starting out, searching for my first clients and projects, David was there for me. He gave me the chance to work with his clients and establish myself in the Israeli market, something I will always be grateful for.

Now, I’m proud to host him on Marketalk and hear directly from the man himself about the art of international marketing:

How do you even begin to approach it?
What’s the very first step?
What are the most common mistakes companies make?
And, perhaps most interestingly – what is David most proud of in his career?

It’s an insightful and inspiring conversation with someone who’s been there, done that, and built brands across borders.

Shai Cohen

Shai is a marketing consultant specializing in business branding, senior graphic designer, and lecturer in branding, marketing, and graphic design at HackerU College and the Maof framework. He entered the world of advertising and graphic design after years of serving as VP of Marketing and Business Development in companies abroad. He has extensive experience in managing and developing leading brands in the fields of optics and medicine, high-tech companies, startups, entrepreneurs, and industrial enterprises.