Marketalk #12: Ariel Michaeli – Innovation, AI, and the Music of Entrepreneurship

What happens when a physicist, startup mentor, and musician walks into a podcast?

In this episode of Marketalk, I sit down with Ariel Michaeli – physicist, entrepreneur, head of deal flow at NIT VC, and yes… a serious musician (you’ll hear it for yourself).

We started with innovation and quickly dove deeper: into a world where AI writes code, and people need to ask better questions. Where good products aren’t judged by tech specs, but by their real-world impact.

We talked about failure, ADHD innovations, electricity under tables (yes, really), and what you do when a product flops – besides learning everything you can from it.

And then we talked about music. About rhythm, improvisation, and how creativity often comes not from instructions – but from listening inward. This conversation turns product thinking into something almost poetic.

One of the most personal and inspiring episodes we’ve done – especially if you’re building products, leading teams, or just wondering how to stay creative in a changing world.

🎧 For more insights into Ariel’s work, visit sornd.com


If you’re trying to lead innovation, stay ahead in AI, or just bring more creativity into your brand or product strategy – we should talk.

👉 Mitugo helps B2B teams craft branding and marketing that actually moves the needle. Let’s turn your brand into a whale.

Shai Cohen

Shai is a marketing consultant specializing in business branding, senior graphic designer, and lecturer in branding, marketing, and graphic design at HackerU College and the Maof framework. He entered the world of advertising and graphic design after years of serving as VP of Marketing and Business Development in companies abroad. He has extensive experience in managing and developing leading brands in the fields of optics and medicine, high-tech companies, startups, entrepreneurs, and industrial enterprises.