What happens when a physicist, startup mentor, and musician walks into a podcast?
In this episode of Marketalk, I sit down with Ariel Michaeli – physicist, entrepreneur, head of deal flow at NIT VC, and yes… a serious musician (you’ll hear it for yourself).
We started with innovation and quickly dove deeper: into a world where AI writes code, and people need to ask better questions. Where good products aren’t judged by tech specs, but by their real-world impact.
We talked about failure, ADHD innovations, electricity under tables (yes, really), and what you do when a product flops – besides learning everything you can from it.
And then we talked about music. About rhythm, improvisation, and how creativity often comes not from instructions – but from listening inward. This conversation turns product thinking into something almost poetic.
One of the most personal and inspiring episodes we’ve done – especially if you’re building products, leading teams, or just wondering how to stay creative in a changing world.
🎧 For more insights into Ariel’s work, visit sornd.com
If you’re trying to lead innovation, stay ahead in AI, or just bring more creativity into your brand or product strategy – we should talk.
👉 Mitugo helps B2B teams craft branding and marketing that actually moves the needle. Let’s turn your brand into a whale.


