What makes us remember a restaurant? Crave a place? Recommend it to friends?
In this episode of Marketalk, I host Itay Dahan, an expert in branding restaurants and hospitality spaces, for a deep dive into the connection between branding, flavor, experience, and memory.
This isn’t a conversation about logos or design trends – it’s about how a clear concept, emotional storytelling, and even a single line in a menu can create a space people feel. It’s sensory, strategic, and highly emotional.
Itay shares his experience working with dozens of culinary businesses – from owners who don’t know where to begin, to full-scale rebrands that drive loyalty and buzz. He explains how proper branding isn’t just about visuals; it’s about crafting a customer experience that leads to repeat visits and a real connection.
We also unpack the psychology of brand memory, tactics for building a long-term audience (not just likes), and a fascinating American case study in which a logo change made customers feel the recipe had changed.
If you’re in branding, customer experience, or simply curious about how emotion creates brand power – this one’s a feast.
Your brand isn’t just a look. It’s a feeling, a flavor, a reason to come back. Let’s create a strategy that makes customers not just visit – but remember.
👉 Partner with Mitugo to turn your brand into a full-sensory experience that drives loyalty and growth.
