Marketalk #14: Adi Drucker – Branding Through the Power of Sound

Most marketers focus on visuals. But what if the strongest brand trigger… is what we hear?

In this episode of Marketalk, I dive deep into the world of sound as a branding tool with Adi Drucker, musician, sound engineer, and longtime friend. Together, we explore how sound influences memory, emotion, and even decision-making.

We’re talking about sonic branding: the subtle (and not-so-subtle) sounds that shape how people experience brands – from notification chimes to background music to your startup’s podcast intro.

Throughout the episode:
– We unpack how Samsung creates a sonic identity that sticks.
– Discover what Coca-Cola is really doing to make you thirsty.
– Break down why “volume wars” are a hidden marketing hazard.
– And show how to integrate sound into your branding strategy to boost recall and emotional impact.

This episode is for marketers who want to go beyond what’s seen and tap into one of the most underused senses in branding: hearing. Listen here:

Want to build a brand that’s not just seen – but remembered, felt, and instantly recognized?

👉 Let Mitugo help you craft a multisensory B2B brand experience that cuts through the noise and sticks in your clients’ minds.

Shai Cohen

Shai is a marketing consultant specializing in business branding, senior graphic designer, and lecturer in branding, marketing, and graphic design at HackerU College and the Maof framework. He entered the world of advertising and graphic design after years of serving as VP of Marketing and Business Development in companies abroad. He has extensive experience in managing and developing leading brands in the fields of optics and medicine, high-tech companies, startups, entrepreneurs, and industrial enterprises.