New Marketalk Podcast Episode #5: Can UX Still Beat AI? with Yuri Boruhov

What happens to UX when AI starts designing SaaS on its own?

In this episode of Marketalk, I sat down with Yuri Boruhov, a UX veteran with 20 years of experience designing complex systems. He’s a mentor, lecturer, studio owner, and the creator of Model Y—a framework that connects business growth with user psychology in the FOMO era.

We talked about:

Why human UX still matters—even when AI knows how to design
What makes SaaS so interesting (and so tricky)
What to do when a design—or a whole product—just doesn’t work
How nature inspires great UX
And his latest project: a sold-out junior UX conference in Tel Aviv

Yuri brings sharp insights, real-world stories, and a deep passion for meaningful design. Whether you’re building products, managing growth, or just curious about what great UX looks like today—this episode is for you.

🎧 The episode drops on Spotify in a few days.
👉 Follow Mitugo to get notified.

Connect with Yuri:

🔗 Instagram: @yuri.b.uxui
🔗 LinkedIn: yuri-boruhov-saas-ux-ui-expert/
🔗 Website: https://uxui.yuri-boruhov.com/

Shai Cohen

Shai is a marketing consultant specializing in business branding, senior graphic designer, and lecturer in branding, marketing, and graphic design at HackerU College and the Maof framework. He entered the world of advertising and graphic design after years of serving as VP of Marketing and Business Development in companies abroad. He has extensive experience in managing and developing leading brands in the fields of optics and medicine, high-tech companies, startups, entrepreneurs, and industrial enterprises.