Filter Art
ABOUT THE PROJECT
Filter Art is an Israeli startup founded by entrepreneur Ami Kotler, specializing in water filtration and purification in harsh outdoor conditions. The company offers a patented solution for water purification, mainly used in agricultural settings in developing countries.
WHAT DID WE DO FOR THEM?
We have been accompanying the project since day one (established in 2010), providing comprehensive business branding. This includes logo design, website development, print materials, presentation preparation for meetings, and exhibition setups worldwide.
WHAT WAS THE BRANDING STRATEGY?
Our strategy focused on showcasing the patent’s distinct technological advantage—the ability to produce pure drinking and irrigation water even in the harshest conditions. Over the years, we refined the slogan to emphasize environmental quality and operational convenience (the filter is self-cleaning).
