Optic Saban
ABOUT THE PROJECT
Optic Saban is a Jerusalem-based chain of optical stores specializing in premium eyewear and advanced vision testing. As an official ZEISS Vision Expert retailer, they combine luxury with precision, offering top-tier optical solutions with a highly professional, customer-first approach.
With a growing reputation in Israel’s premium eyewear market, Optic Saban stands out for its dedication to both technological excellence and fashion-forward aesthetics.
WHAT DID WE DO FOR THEM
Our work with Optic Saban focuses on their digital branding — not in the graphic sense, but in how they show up in the world of social media and online lead generation.
We manage their paid advertising on social platforms, building lead-generation campaigns that directly bring customers to the store. In parallel, we handle the editing and creative direction of their Reels, ensuring each video reinforces their premium image and connects with modern, style-conscious audiences.
This isn’t just content — it’s strategic visibility. We help Optic Saban maintain a luxury, high-tech brand perception where it counts: online.
WHAT WAS THE BRANDING STRATEGY
The strategy is to position Optic Saban as the go-to destination for those who demand excellence in both vision and aesthetics. Through a strong presence on Instagram and Facebook, we focus on creating content that blends visual elegance with clear calls to action.
Every Reel, every ad, and every campaign is designed to reflect what Optic Saban stands for: high-end products, cutting-edge vision care, and a premium customer experience. And the results? Steady lead generation, growing engagement, and a stronger online brand every day.
