OUR VOICE
B2B Marketing, Branding and User Experience
A Whale-Sized Splash of Marketing Insight, Coming Your Way 🐳
New Marketalk Podcast Episode #8: Branding Today, Leadership Tomorrow – with Yariv Amit
With Yariv Amit, CEO & Founder of Brand Academy This might be the most meaningful episode I’ve recorded yet. I...
New Marketalk Podcast Episode #7: The Laws Your Brand Can’t Afford to Ignore – Shai Solo!
A solo ride with Shai into The 22 Immutable Laws of Branding This one’s a special solo episode — just...
New Marketalk Podcast Episode #6: When a personal story sparks a startup with purpose – with Dan Bouzaglo.
How a Personal Story Became the Fuel for a Startup That Aims to Change Lives Some episodes are just conversations.This...
New Marketalk Podcast Episode #5: Can UX Still Beat AI? with Yuri Boruhov
What happens to UX when AI starts designing SaaS on its own? In this episode of Marketalk, I sat down...
New Marketalk Podcast Episode #4: From Marketer to AI-Powered Creator – with Talya Jade Bloom
https://youtu.be/ZzFfqE7gTHY Episode #4 of #Marketalk brings you a story that’s anything but ordinary. Talya Jade Bloom started out in marketing...
New Marketalk Podcast Episode #3: What Marketers Really Need to Know About Amendment 13 to Israel’s Privacy Law – with Adv. Eldar Sivan
https://youtu.be/SR1kzClV3aU If only you knew how many calls I got today asking, "What’s the deal with Amendment 13 to the...
Marketalk #2 Chaya Ben Yechiel & Amitay Cachlon
Inside the Studio: How Creative Teams Turn Ideas into B2B Brand Powerhouses https://youtu.be/rrIJV44j7VA In this episode of Marketalk, I spoke...
Marketalk #1 David Deshe
Cracking International Marketing: Lessons from a Master Who’s Been There https://youtu.be/CD8WR7q8PXs In this episode of Marketalk, I spoke with David...
CMOaaS is a thing.
Yes, it sounds like a buzzword. But it’s real. And it’s awesome. Let’s face it: marketing in the B2B world...
How a Shocking Campaign Raised Awareness and Funds: Marketing Lessons from Harrison’s Fund
Marketing is all about making a lasting impression; sometimes, that requires breaking boundaries. One of the most memorable campaigns in...
The Power of the Crowd: How Social Proof Can Transform Your B2B Marketing?
In today’s fast-paced world, where everyone’s got a million options, the Social Proof Effect is like your secret weapon in...
Change the Frame, Change the Game: Boost Your B2B Sales!
Sometimes, the difference between a sale and a missed opportunity is just a few words. The Framing Effect shows us...
Turning ‘Meh’ Into Money: The Secret Power of the Decoy Effect
In B2B marketing, understanding how people think can be a real game-changer. Take the decoy effect, for example—it’s like magic!...
The Scarcity Effect: Why Limited Availability Drives Action
One of the most powerful tools in marketing psychology is the Scarcity Effect, popularized by psychologist Robert Cialdini. This principle...
