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B2B Marketing, Branding and User Experience
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New Marketalk Podcast Episode #5: Can UX Still Beat AI? with Yuri Boruhov
What happens to UX when AI starts designing SaaS on its own? In this episode of Marketalk, I sat down...
New Marketalk Podcast Episode #4: From Marketer to AI-Powered Creator – with Talya Jade Bloom
https://youtu.be/ZzFfqE7gTHY Episode #4 of #Marketalk brings you a story that鈥檚 anything but ordinary. Talya Jade Bloom started out in marketing...
New Marketalk Podcast Episode #3: What Marketers Really Need to Know About Amendment 13 to Israel鈥檚 Privacy Law – with Adv. Eldar Sivan
https://youtu.be/SR1kzClV3aU If only you knew how many calls I got today asking, "What鈥檚 the deal with Amendment 13 to the...
Marketalk #2 Chaya Ben Yechiel & Amitay Cachlon
Inside the Studio: How Creative Teams Turn Ideas into B2B Brand Powerhouses https://youtu.be/rrIJV44j7VA In this episode of Marketalk, I spoke...
Marketalk #1 David Deshe
Cracking International Marketing: Lessons from a Master Who鈥檚 Been There https://youtu.be/CD8WR7q8PXs In this episode of Marketalk, I spoke with David...
CMOaaS is a thing.
Yes, it sounds like a buzzword. But it鈥檚 real. And it鈥檚 awesome. Let鈥檚 face it: marketing in the B2B world...
How a Shocking Campaign Raised Awareness and Funds: Marketing Lessons from Harrison’s Fund
Marketing is all about making a lasting impression; sometimes, that requires breaking boundaries. One of the most memorable campaigns in...
The Power of the Crowd: How Social Proof Can Transform Your B2B Marketing?
In today鈥檚 fast-paced world, where everyone鈥檚 got a million options, the Social Proof Effect is like your secret weapon in...
Change the Frame, Change the Game: Boost Your B2B Sales!
Sometimes, the difference between a sale and a missed opportunity is just a few words. The Framing Effect shows us...
Turning ‘Meh’ Into Money: The Secret Power of the Decoy Effect
In B2B marketing, understanding how people think can be a real game-changer. Take the decoy effect, for example鈥攊t鈥檚 like magic!...
The Scarcity Effect: Why Limited Availability Drives Action
One of the most powerful tools in marketing psychology is the Scarcity Effect, popularized by psychologist Robert Cialdini. This principle...
5 Principles of Graphic Design for Businesses
Don't start the design process before reading this. The world of graphic design is complex, built upon many approaches and...
Effective Visibility B2B Strategies
Visibility is not just important. It's crucial in the competitive B2B landscape. As a seasoned marketing consultant specializing in branding...
How to Drive Customers with Graphic Design
A Little Big Secret for Success in Every CampaignThe following article is going to change some of your perceptions about...
